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So much that he’s stopped accepting clients unless they agree to be part of his educational YouTube series. Tang moved to Los Angeles seven years ago and his oldest hair-color transformation on his YouTube channel is from May 2014. In addition to the Natural Ice Series, SALONORY offers the new shades from the #mydentity Fashion and Signature Series lines. Explore the Fashion Series for an assortment of striking permanent and demi-permanent shades in red, blue and violet. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of. We were first introduced to the concept back in February, but ever since, we've seen it transform (get it?) into a viral sensation.
Questions with Joanna Grant, Beauty Changes Lives Scholarship Winner
While he may be best known as a beauty industry giant, Tang is also hard at work building up a successful career as a music artist. In fact, he recently dropped a new music video for his song "Gimme What I Want." Other gems include "Twilight" and "Midnight." #Hairbesties, all Demi-Permanent haircolor crèmes feature break-through Miru-Style X-HP™ delivering x-treme heat protection – up to 450°– to radically reduce the damaging effects of thermal styling & advanced VibraRiche™ technology for haircolor with 2x the shine. Shop an impressive lineup of hues from the Natural Ice Series, Dream Series and Naked Series.
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Demi-Permanent Haircolor
The photos on his Instagram show he's really able to make hair shine bright like a diamond. Tang says that he always loved photography and thanks his training with a camera for his approach to hair-color. “When you study photography you have to understand the primary colors and the way light hits — everything is about lighting.” Hair-color isn’t so different. Even though we classify hair as “blonde,” “brunette,” or other easy categories, what we see on people’s heads — even in their natural color — is an endless blend of varying shades, pigments, and shadows. If you’ve ever scrolled through Instagram looking for that perfect photo of pastel hair to show your colorist, you’ve likely heard of Guy Tang.
MYD Styling CT banner
SALONORY is proud to offer a variety of brilliant new colors and toners from this beloved brand. SALONORY also offers the very best styling and care products from the #mydentity collection, including #MyConfidant Shampoo and Conditioner, #MyControl Medium Sculpting Spray, #MyDirtySide Dry Shampoo and much more. Whether you’re looking for a hair lubricant, hair spray, texture spray or a shimmer spray to give your hair a little pop of sheen, you’ll find it here in the #mydentity selection at SALONORY. When I call him to talk about his inventive colors, he’s just flown back to Los Angeles from Sydney.
Customized Colors We All Dream Of
When Tang was taking clients, he says that part of the pre-color consultation with the person sitting in his chair involved figuring out where they wanted their hair-color to shine. When you purchase #mydentity products through SALONORY, you’re eligible for points, promotions and savings! If there is a throughline when it comes to Tang's career(s), it's that he's always promoting a message of acceptance and love, which fans can see for themselves by searching his #HairBesties community and by tuning in to Bling Empire. "I believe in making a difference for this industry. It took me till I was in my 30s to really know myself and embrace who I am," he wrote in an emotional Instagram post in 2018.
Hair-care obsessives may have recognized Tang from his YouTube channel, which he used to educate colorists all over the world on how to achieve perfect rainbow-colored hair — and helped make bold, unnatural hair color popular in the process. He has also been called "the original King of Balayage." When asked where he gets his trend-setting inspiration, Tang told Allure, "You know, I don't follow trends...That's probably why." I created #mydentity because I wanted to customize colors we all dream of — colors that are missing from today’s haircolor.
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If you’ve searched for #neonhair on Instagram then you’ve seen Guy Tang's work. The line is for hair enthusiasts (aka his #hairbestie community who would honestly book a flight to LA in a heartbeat just to be styled by him) looking to upgrade their hair color and honestly, find their own identity. "Metallic hair color is not for everyone,” Tang once told Allure. “In order to show the dye's true color, the hair needs to be a level-ten platinum." And, to make sure your hair stays shiny and healthy throughout the process, Tang says colorists should use Olaplex with every step in the process. Earlier this year he also launched MyIdentity, a professional hair-color line, allowing salons near you to recreate his creations from metallic lavender to Phoenix-color hair, which looks neon during the day but glows like a firefly under black lights. The Guy Tang #mydentity lineup also includes products that are designed to nourish and revive colored hair, like the #MyRefresh color conditioners. Offered in Tang’s most popular hair color shades, these conditioners work to soften the hair and deposit color at the same time.
Hairstylist and colorist extraordinaire Guy Tang's magic "solar-powered" color-changing hair dye. On Easter Sunday, Tang took his shade-shifting color for a spin live on YouTube, giving fans a first-hand look at the witchcraft at work. Clearly no stranger to the spotlight, Tang also streamed his own docuseries, Guy's World on his YouTube channel.
"Just know that if you ever feel outcasted that you are not alone. I am right here with ya and we can be unique together." While hair might be what he's best known for, it's hardly the only thing. Though he is a bonafide superstar in the beauty industry today, Tang says it wasn't an easy road, and it wasn't until he moved to LA from his hometown of Tulsa, Oklahoma that he was able to be himself. The Tulsa, Oklahoma, native moved to Los Angeles about seven years ago and has since become a near-household name. He has more than 1 million Instagram followers, and his following grows by the thousands every day.
The Guy Tang's Metallic Obsession line includes Silver and Violet, which launched in November of last year, and Bronze, which launched in April of this one. Each hue is available in permanent and semipermanent variations, meaning there's a wide range of color possibilities, like rose gold, sooty gray, and calming lavender. If you have a passion for hair and, especially, haircolor, there's no doubt you've heard of Guy Tang. Tang took social media by storm through his constant postings of vibrant haircolor finishes in bright, vivid Pravana shades; metallic Kenra hues; and taking Olaplex to the masses by being an ambassador for the bond-building additive. Stylists love the high-performance, vibrant color from #mydentity’s original line, which is why Guy Tang and team has expanded the collection to include plenty of natural — but not basic — shades.
Guy Tang also has his own line of hair color and styling products called MyIdentity. "I wanted to create a colour line that fills the void in our industry," he said in an interview with Concept Hair. "I created unique tones like Rose Gold, Silver Smoke and Dusty Lavender that have now become a colour staple and made other companies follow suit. Mydentity will always have a pulse to what's new and hot." "The metallic series has reflective properties that make it glossy and look like tinfoil," Tang tells Allure. "When properly applied to prelightened platinum hair, it can show the iridescent colors pretty well, especially in different lighting conditions." Tang says he's always been fascinated with the way light reflects from objects like diamonds, so he wanted to capture that effect with hair color.
His hair-color transformations with rainbow and metallic hair dye make me forget how much I love my natural hair color and almost make me want to book a trip to Los Angeles ASAP. If I were to trust anyone with my curly chocolate locks, Tang would be my colorist of choice. With his playful demeanor, Tang almost makes burning your scalp with bleach and sitting in a salon chair for basically a full workday seem fun. Even beauty influencers like Michelle Phan and Huda Kattan go to Tang for all their bold hair needs. With his line of metallic hair dyes for Kenra Professionals, you can get the metallic hair of your dreams without booking an appointment with Tang himself. However, you won't be able to buy the metallic hair dye at your local beauty-supply store.
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